How can we represent our students in the best light and make their story flattering for a fresh start in a new industry? We have been iterating on the profile page since launch in March, in trying to solve for the right display of information for employers to scan, as well as allowing enough room to show a deeper dive into the students' stories and problem-solving skills.
Past iterations, focusing on an in-depth view of the student timeline, told from past to present.
When GOOD changed its focus from publishing to becoming a community platform, I was part of the product team that redesigned the site to be a social network for good.
The direction chosen for the redesign was rooted in making the Summerland brand as fresh as the produce itself. I designed the brand elements around the four seasons, which changes depending on the day of the year. The homepage features a timeline indicating the current date, season, and the produce that is on deck to deliver at that time. The palette changes with the seasons.
Web design adapting the one-off print issue of Tomorrow: A Future Now Magazine for online distribution. Check out their Kickstarter here for more information on the project.